Business Growth Diagnostic Make Your Business Better

Bring Yudin Growth into your company to diagnose your entire business growth system: how you attract, convert, retain, and win customers back. We identify what's working, what isn't, and what's missing, then turn the evidence into a prioritized action plan.

For established businesses with a team, steady revenue, and marketing and sales already running.

Led by Anton Yudin. 23 years of growing companies.

Schedule an Intro Call$7,500·About two weeks

Example reportHVAC company · San Diego

Across seven areas

+$1.5M

growth uncovered in 12 months

Examined
7 areas · 59 categories
Found
187 findings, each with its evidence
Planned
117 fixes, ranked · first results in 2 weeks
Done
109 fixes in 12 months

Growth uncovered in 12 monthsby area

  • Marketing+$375K
  • Advertising+$315K
  • Sales+$670K
  • Customer Experience+$65K
  • Business Processes+$35K
  • Technology+$15K
  • AI Integration+$10K

A sample company, built to show how the report works. Every number in the examples is illustrative.

What the Business Growth Diagnostic Is

Seven areas. One connected system.

A two-week deep dive into how your business grows: what already produces strong results, where more potential exists, what could work better, and what deserves your attention next.

AreaWhat gets analyzedThousands of data points across seven areas

Not limited to this list.

What applies to your business gets analyzed. Anything not listed that comes up during the Diagnostic gets analyzed too, and goes into the report and the action plan.

Together, they cover the whole path: attracting customers, turning demand into revenue, delivering the experience, earning repeat business, and building the systems behind it. The result is one view of how your business growth system performs and where the strongest opportunities are.

Two Weeks That Could Change Your Company Forever.

The full picture of how your business grows, and a detailed plan to act on it.

Get Started $7,500 · Two weeks · The report is yours to keep

What You Get

Your Business Growth Diagnostic brings everything into one place.

01The online report

The report lives online. You and your team can open it, share it, and work from it. It is yours to keep.

For each area, you see:

  1. What works well and what is worth building on.
  2. What can perform better, and what would improve it.
  3. Where money or effort is wasted, and what to do instead.
  4. What is missing.
  5. Where the opportunities are.
  6. What the evidence shows.
  7. What the potential business impact is, including financial impact where it can be calculated.

Example reportReport summary

Example reportAll seven areas

59

categories examined

Areas7 of 7

117

fixes in the action plan

Quick fixes44
Implementation projects50
Long-term work23

Example reportAll seven areas

What we found187 findings, by area and by kind

AreaWorks wellWorksCan perform betterBetterMoney or effort wastedWastedMissingAll findingsAll
Marketing8126531
Advertising61311636
Sales9168538
Customer Experience794424
Business Processes694423
Technology584421
AI Integration342514
All seven areas44713933187

The Diagnostic covers the growth side of your business. It is not a financial audit.

02People Performance Review

Most of what the Diagnostic examines has someone responsible for it: an employee, a manager, an agency, or a vendor.

The Diagnostic reviews their performance too, and recommends an action for each. What works stays. Where money or effort is wasted, you see where, and what to do instead.

You get the evidence on who delivers and who does not. You decide who to trust with your business.

Example reportPeople Performance Review

Example reportSales

What the evidence showsSales team · six salespeople, the same number of leads each

Strongest salesperson
closes 55% of contacted leads
The model
Four in the middle
close 23% each
Typical
Weakest salesperson
closes 15% of contacted leads
Lowest
Team close rate
27%
Can be 33%

If the weakest reaches 23%: the team close rate goes from 27% to 28.3%. That is +$290K a year, potential. With the four in the middle at 30%, the team reaches 33%: +$625K in the first 12 months, and +$1.31M a year at full potential.

Example reportSales

Reviewed

Sales team

+$1.31M

a year, potential, with the team at 33%

+$290K of it from the weakest salesperson alone

Recommendation

  1. Train the weakest salesperson on the strongest's calls.
  2. If the result stays under 23% after 90 days, give those leads to the other five.
  3. Train the four in the middle on the strongest's calls, toward 30% each.

Example reportMarketing

What the evidence showsSEO agency · the last 14 months

Articles delivered
212
187 are AI text
Searches on page one
down from 14 to 9
Falling
Leads from search
down 6%
Falling
Technical fixes done
0 of 23
Not done

Six months after the change: 31 searches on page one, leads from search up 58%, and the work costs $6,500 a month less.

Example reportMarketing

Reviewed

SEO agency

$145,600

paid over 14 months

$10,400 a month

Recommendation

  1. Fire the current agency.
  2. Hire a freelancer to optimize the website.
  3. Automate blog post creation and publishing with AI, with one editor checking every post.

03The prioritized action plan

Every important finding is turned into an action and prioritized by potential outcome and time to result, along with the effort and resources required.

That separates the quick fixes and quick wins you can start immediately from larger opportunities that may take more time or investment but offer a greater return.

Each priority tells you what to do, why it matters, what it requires, and how you will know whether it worked.

The plan also sets up the system behind the fixes.

Sometimes the finding is that tracking or reporting is missing, or that the tools are not connected. The Diagnostic then says what to set up, in what order, and how it all works together. From there the business collects its own data and makes its decisions from it. The setup plan is part of the report, and the report is yours to keep. One fixed price, no ongoing commitment, and what happens next is your decision.

Example reportAction plan

Example reportAll seven areas

Action planthe first five of 117 fixes, in order of priority

1Pause the 9 ad campaigns that never produced a jobAdvertising · Budget & Spend · Spend AllocationQuick fix2 weeks

Finding

9 of 31 Google Ads campaigns took $17,300 a month and have not produced one job in 12 months.

Why it is first

It needs no new budget and no new people, and it takes two weeks. The money moves to the campaigns that already produce jobs.

What it requires

Access to the Google Ads account, the list of jobs by campaign, and one person to approve the changes.

How you will know it worked

The numbers to watch are clicks and booked jobs from the same $48,000 a month, and high-volume keywords in the top 3: 6 of 40 today. The follow-up review measures them again at 6 months.

2Open Google Local Services AdsAdvertising · Channels & Media · Local Services AdsQuick fix3 weeks

Finding

Three competitors sit above every search result in Google Local Services Ads. The company is not there.

Why it is second

It is a channel the company does not use, and it can be live in three weeks. It comes second because its budget comes from the paused campaigns.

What it requires

License and insurance documents for Google to check, and a monthly budget for the new channel.

How you will know it worked

The number to watch is booked jobs from the new channel. The count is taken at 6 months and again at 12.

3Put an offer on every magazine ad and mailerMarketing · Offers & Promotions · Current OffersQuick fix1 month

Finding

None of the last 14 magazine ads and mailers carried an offer. 9 of 12 competitor pieces in the same magazines do.

Why it is third

The media is already booked and paid for. Only the creative changes.

What it requires

Two offers for the season, new creatives for the pieces already booked, and a tracked phone number on each.

How you will know it worked

The number to watch is customers from magazine ads and direct mail: 410 a year today. The count is taken again at 6 months.

4Optimize the Google Business Profile and collect reviewsMarketing · Customer Acquisition · Local Search / Google Business ProfileImplementation project2 months

Finding

The company is in the first three results on Google Maps in 6 of 49 parts of the city. It has 212 reviews against 1,480 for the top three competitors, and none of the last 90 reviews has a reply.

Why it is fourth

Google Maps is where local customers choose. It is the first of the projects because reviews take months to collect, so the collection has to start early.

What it requires

Access to the Google Business Profile, a review request after every job, and one person who replies to every review within a day.

How you will know it worked

The numbers to watch are the parts of the city where the company is in the first three results, 6 of 49 today, and the number of reviews. The follow-up review measures both again at 6 months.

5Rebuild the service pages and the quote formMarketing · Website & Technology · Conversion PathsImplementation project2 months

Finding

62% of website visitors leave from the first page, and 6 of 10 people who start the 11-field quote form leave it.

Why it is fifth

Every channel sends its visitors to the website. It comes after the quick fixes because it needs a designer and a developer for two months, and the new offers go on the new pages.

What it requires

A designer and a developer for two months, and access to the website and its analytics.

How you will know it worked

The numbers to watch are visitors who become leads, 23% today, and visitors who leave from the first page, 62% today. The follow-up review measures both again at 6 months.

The other 112 fixeseach ranked the same way

04The roadmap

The roadmap puts the action plan on a timeline: what happens first, what follows, and which steps depend on each other.

Example reportRoadmap

Example reportAll seven areas

Roadmapfirst 6 months: what happens when, and what depends on what

Quick fix · 44Implementation project · 50Long-term work · 23, continuing after month 6

  1. 1

    Month 1Google Local Services Ads open, 44 quick fixes live44 fixes in place

  2. 2

    Month 2Review collection and feedback system live57 fixes in place

  3. 3

    Month 3Service pages and quote form rebuilt69 fixes in place

  4. 4

    Month 4New positioning and seasonal offers live80 fixes in place

  5. 5

    Month 5SEO content running, AI tools and one editor88 fixes in place

  6. 6

    Month 6All priority fixes in place94 of 117 fixes in place

05A Follow-Up Review: Before and After

We measure your business twice. The Diagnostic shows where it stands and what to do. The follow-up review shows what changed.

Before

The Diagnostic

Findings, the action plan, and the roadmap. Where a record does not exist yet, the report tells you what to set up, why it matters, and what it will show you.

After

The follow-up review

When you ask for it, you reconnect your accounts, read-only. On a date you choose between 6 and 12 months after the report, we measure the same numbers again and place them next to the numbers from the Diagnostic. A seasonal business gets the fairest comparison at 12 months.

When your business changes

A new Diagnostic, when your business changes

After a major change, such as a new CRM, new tracking, or a new website, we can run the whole Diagnostic again. Your accounts are already connected and the first Diagnostic is the baseline, so the new one costs less.

The follow-up review shows where the numbers moved and where there is still room.

Example reportFollow-up review · 12 months later

Example reportAll seven areas

Seven areas, 12 months later

AreaFindingsFixes doneNew findings
Marketing3119 of 203
Advertising3620 of 212
Sales3823 of 244
Customer Experience2414 of 152
Business Processes2314 of 151
Technology2112 of 131
AI Integration147 of 91
All seven areas187109 of 11714

New findings: discovered at the follow-up review, when the same seven areas are examined again.

Example reportAll seven areas

Where the growth came fromrevenue increase a year, by fix · measured 12 months later

Train the four in the middle toward a 30% close rate
Sales · in place since month 4
+$475K
Train the weakest salesperson
Sales · in place since month 3
+$150K
Open Google Local Services Ads
Advertising · in place since month 1
+$135K
Optimize the Google Business Profile and collect reviews
Marketing · in place since month 2
+$130K
Pause the 9 ad campaigns that never produced a job
Advertising · in place since week 2
+$105K
Rebuild the service pages and the quote form
Marketing · in place since month 3
+$80K
The other 103 fixes in place
+$410K

109 fixes in place+$1.5M

Example reportAdvertisingMarketingSales

Paid advertising, from budget to customerthe same ad budget, before and 12 months later

1×

the customers from the ad budget, today.the customers from the same ad budget.

Leads from the budget: today's levelAbout 70% more leads, same budget

Paid advertising, before the Diagnostic.The same ad budget, 12 months later, with the fixes in place. The steps improved month by month, so the year collected part of this change: the whole company grew 21%.

AdvertisingImpression share58%of searches for your services show your adMoved by ads, offers, landing pages and bidding.42% no ad shown24% no ad shown
MarketingConversion rate23%of website visitors become leadsMoved by the website, landing pages and offers.77% no lead70% no lead
SalesContact rate77%of new leads speak with someone from the companyMoved by the phone system and the CRM.23% never reached4% never reached
SalesClose rate27%of contacted leads become customersMoved by sales meetings, won and lost deal reviews and training.73% did not buy67% did not buy

Each step passes on a part of what it gets: 58%, 23%, 77%, 27%.Each step passes on more: 76%, 30%, 96%, 33%. Together, about 2.6 times the customers from the same budget.

What Would We Find in Your Business?

Two weeks. Seven areas. One view of where your next growth is.

Find Out $7,500 · Your answers in about two weeks

Anton Yudin 23 Years of Growing Companies.

Since 2003, I have worked with business owners to find growth opportunities and lead improvements across marketing, sales, customer experience, and business processes, in different industries and countries.

I have seen business from all three sides: running my own companies, leading growth from inside companies, and working on the vendor side. I know where to look, what questions to ask, and how to tell the difference between a good-looking report and something that actually matters to the business.

Read my story

Now Built Into One System.

I built and keep developing a Business Growth Platform powered by more than 60 AI agents that help process, organize, and structure thousands of signals across your business. Human judgment turns those signals into findings, priorities, and actions.

AI provides the capacity

Gather. Organize. Structure.

  1. Pull data from the connected accounts, systems, and records.
  2. Bring information from different parts of the business together.
  3. Process thousands of signals that would take far longer to review manually.
  4. Structure the information so the important patterns can be investigated.

People provide the judgment

Question. Interpret. Decide.

  1. Decide where to look and what matters.
  2. Talk with you and the people who know the business, and gather what no system records.
  3. Determine what the evidence actually means.
  4. Set priorities and turn the findings into recommendations and actions.

AI lets us look at more. Experience tells us what matters.

That is how the Business Growth Diagnostic now takes weeks instead of months and at a much lower cost, so we can help more businesses become better.

Find More Growth in the Business You Already Have.

In your customers, your sales, your marketing, your processes, your technology, and your data. The Diagnostic shows where.

Show Me Where Only $7,500 · Uncover hidden opportunities

What Could a Few Better Numbers Be Worth?

You don’t need to double your leads or your budget to create meaningful growth. Use your own numbers to see how small improvements across the business can compound.

Business Growth Calculator

01Your business todaySample numbers. Replace them with yours.
calls, forms and messages from new customers
$everything you pay to bring leads
$what one new customer pays the first time
%of new leads speak with someone from your company
%of contacted leads become customers
%of customers buy again within a year
%of revenue left after the cost of the work
Revenue a year
$4.05M
New customers a year
1,350
Marketing cost per new customer
$444
Gross profit a year
$1.62M
02Test the growth leversEvery lever starts at today's number.

Qualified demandMarketing · Advertising

500 leads a month+0%

+$0 a year

Contact rateSales

75% today75%

+$0 a year

Close rateSales

30% today30%

+$0 a year

Customer valueMarketing · Sales

$2,500 average sale+0%

+$0 a year

Repeat businessCustomer Experience · Marketing

20% today20%

+$0 a year

What it could be worth

+$0

Move a lever, or try a realistic scenario.

Business Growth Diagnostic$7,500 fixed

The Diagnostic doesn't promise this result. It finds which of these opportunities are real in your business, what is holding them back, and what to change first.

Gross profit, potential
+$0
New customers a year
1,350
Marketing cost per new customer
$444

Where it comes from

Qualified demand
+$0
Contact rate
+$0
Close rate
+$0
Customer value
+$0
Repeat business
+$0
Levers working together
+$0

These are scenarios, not promises. Math on your numbers. Nothing you enter leaves this page.

Where the Money Was Hiding in a $7M HVAC Company

An HVAC company with $7M a year in revenue. For each area, the report lists what it found, the fix, the type of fix, and what the fix could be worth a year. The big numbers show what the fixes brought in the first 12 months, measured at the follow-up review. Each fix is counted once, in one area. Open an area to see its findings.

Example reportMarketingAdvertisingSales

Marketing, opened31 findings · 20 fixes · +$375K in 12 months · +$675K potential a year

  • Finding and fixType of fixIn 12 months

  • On Google Maps the company is in the first three results in 6 of 49 parts of the city.Optimize the Google Business Profile and the local pages: first three results in 31 of 49 parts.

    Implementation projectin place by month 2+$90K+$155K potential a year

  • 62% of website visitors leave from the first page, and 6 of 10 people who start the 11-field quote form leave it.Rebuild the service pages and cut the form to 4 fields.

    Implementation projectin place by month 3+$80K+$150K potential a year

  • None of the last 14 magazine ads and mailers carried an offer.Rebuild the creatives around an offer: 326 new customers a year from the same spend.

    Quick fixin place in month 1+$60K+$95K potential a year

  • The website and the ads make the same three claims as the five largest competitors.New positioning and seasonal offers.

    Implementation projectin place by month 4+$45K+$95K potential a year

  • 10,560 of 13,200 past customers have not heard from the company in over a year.Bring them back with an email, text and phone campaign.

    Implementation projectin place by month 3+$35K+$65K potential a year

  • All 6 billboards show the logo and the phone number, with no offer.Put an offer and a tracked phone number on every billboard.

    Quick fixin place by month 2+$30K+$50K potential a year

  • and 14 more fixes

    +$35K+$65K potential a year

  • Marketing, all 20 fixes

    +$375Kin 12 months+$675K potential a year

Advertising, opened36 findings · 21 fixes · +$315K in 12 months · +$500K potential a year

  • Finding and fixType of fixIn 12 months

  • Three competitors sit above every search result in Google Local Services Ads. The company is not there.Open Google Local Services Ads: about 1,100 jobs a year.

    Quick fixin place in month 1+$135K+$210K potential a year

  • 9 of 31 Google Ads campaigns took $17,300 a month and have not produced one job in 12 months.Pause them, move the budget, change the bidding strategy and the placements. High-volume keywords in the top 3: 6 of 40 today, 27 after.

    Quick fixin place in week 2+$105K+$155K potential a year

  • Microsoft Ads is not in use.Add Microsoft Ads: +25% website traffic.

    Implementation projectin place by month 2+$35K+$60K potential a year

  • Google Ads is paid to find form fills, and 4 of every 10 leads it counts are not prospects.Send booked jobs back to Google Ads, so bidding follows jobs.

    Implementation projectin place by month 2+$25K+$45K potential a year

  • and 17 more fixes

    +$15K+$30K potential a year

  • Advertising, all 21 fixes

    +$315Kin 12 months+$500K potential a year

Sales, opened38 findings · 24 fixes · +$670K in 12 months · +$1.38M potential a year

  • Finding and fixType of fixIn 12 months

  • The weakest of six salespeople closes 15% of contacted leads, the strongest 55%, with the same leads.Train the weakest on the strongest's calls, or give those leads to the others.

    Implementation projectin place by month 3+$150K+$290K potential a year

  • Four salespeople close 23% of contacted leads each, with the same leads as the one who closes 55%.Train the four on the strongest's calls, toward 30% each.

    Implementation projectin place by month 4+$475K+$1.02M potential a year

  • 23 of every 100 calls reach nobody.Return every missed call within the hour.

    Quick fixin place in week 2+$20K+$30K potential a year

  • 16 of every 55 quotes never get a second call.Call every open quote again within three days.

    Quick fixin place in month 1+$20K+$30K potential a year

  • and 20 more fixes

    +$5K+$10K potential a year

  • Sales, all 24 fixes

    +$670Kin 12 months+$1.38M potential a year

One Finding Can Be Worth Many Times the Price.

$7,500 fixed, for all seven areas.

Schedule an Intro Call Could pay for itself with one fix

The Process of Business Growth Diagnostic

Six steps. About two weeks from the day we have access. One intro call, then three working sessions.

01

Intro call

By video, or in person if you are local.

You decide after it

02

Agreement and start date

We sign the NDA and the agreement, you make the payment, we set up your account for the online report, and we put you on the schedule.

NDA before any access

03

Discovery session

You and I go through your goals, your customers, your current results, what you have already tried, and where you see opportunities.

You and me

04

Onboarding session

Our team works with you or your people to get access to your accounts, systems, and data, read-only wherever the system allows it. We help you collect everything that is needed.

The two weeks start here

05

The analysis

We go through the evidence, talk with you and your people, and visit when it is needed.

About two weeks

06

Report and next steps

We present the report and the action plan, go through the findings together, and agree on what happens first.

You and me

After the Report: Three Ways Forward

The report and the action plan are yours. What happens next is your decision.

Our fee and our share pay for our work, not for the costs of the work. Ad spend, freelancers and specialists, software and other tools are paid by your business, from a budget we agree on together.

01

Your team implements

You and your team implement the findings yourselves. The action plan and the roadmap are built for that.

Your team leads

02

Yudin Growth team manages the implementation

Your team does the work. We manage the process and are responsible for the action plan getting done. Where a skill is missing, we bring in the freelancers and professionals for it.

Your team worksWe manage

03

Yudin Growth becomes your business growth partner

We take full responsibility for the implementation and the ongoing processes after it: build the team, bring in freelancers and professionals, manage them, and answer for the result.

We lead

All three are discussed after the report is ready.

Each one is its own conversation, and the decision is based on the findings.

Frequently Asked Questions

The Business Growth Diagnostic is a two-week review of seven areas of your business: marketing, advertising, sales, customer experience, business processes, technology, and AI integration. We examine thousands of data points across 59 categories, using your own accounts, systems, and data. You get one online report with clear findings and a prioritized action plan.

Yes. You set the priorities, and we go deepest where you want. The price stays $7,500, because marketing works as one part of a growth system. Its results depend on what happens in sales, customer experience, and the tools behind them, so we look at those too.

It covers all seven areas as one connected system, from the first ad a customer sees to the repeat sale. Every finding comes with its evidence and a fix, and the fixes are ranked in one action plan by potential impact and time to result.

All seven areas, the People Performance Review, the online report, the prioritized action plan with a six-month roadmap, and three sessions with you: discovery, onboarding, and the report presentation. The price is fixed.

The $7,500 covers the whole Diagnostic, with no extra costs. After it, our fee and our share pay for our work, not for the costs of the work. Ad spend, freelancers and specialists, software and other tools are paid by your business, from a budget we agree on together. Our share comes from the growth. It does not fund your marketing.

It is an online report, opened with your own account. For each area, it lists what we found and the evidence behind it, the fix, the type of fix, and, where the evidence supports it, what the fix could be worth a year. It ends with the prioritized action plan and a six-month roadmap. The examples on this page show what it looks like.

About two weeks from the day we have access. Your part is the discovery session, help with access during onboarding, short questions while we work, and the report session.

Nothing before the intro call. For the discovery session, think about your goals, your customers, your current results, and what you have already tried. During onboarding, our team helps you or your people collect the access and data that are needed.

Access to the accounts and systems behind the seven areas: advertising accounts, analytics, CRM, call tracking, website, and reporting. Read-only wherever the system allows it. We sign an NDA before any access.

Yes. Most of the work happens in your accounts, systems, and data, and the sessions are by video, or in person if you are local.

Established businesses with a team, steady revenue, and marketing and sales already running. Our first focus is HVAC companies.

Yes, if it is an established business. The seven areas apply to any company that gets leads, sells, and serves its customers. The intro call is where we check the fit.

You see what works, what can perform better, where money or effort is wasted, and what is missing. Where the evidence supports it, a finding carries its potential business impact. The results come from implementing the plan, which is ordered by potential outcome and time to result.

The report and the action plan are yours. Your team can implement it, we can manage the implementation, or we can take full responsibility as your business growth partner. We discuss the three options after the report is ready.

Start With One Conversation

We will talk about your business and determine whether the Business Growth Diagnostic makes sense for you.

When it is complete, the report and action plan are yours. Execute them with your own team, or bring us in to lead the implementation.

Schedule an Intro CallOne call to see if it fits your business.

$7,500

Fixed price, all seven areas

About two weeks

From the day we have access

No ongoing commitment

What happens after is your decision

Sheets marked “Example report” are illustrative.